My name is Joe Hernandez, well actually it’s “Jose”, but since I grew up in the United States, and still live within 5 miles of where I grew up, I decided to use the Americanized version of my name.I grew up in Astoria, NY, and currently reside in Flushing.

My wife Ruth and I

Astoria Triboro Bridge now Robert F. Kennedy Bridge

Flushing 2 minute walk from my home

I have always had an entrepreneurial mind, well maybe not “entrepreneurial” but have definitely known for a long time that working for someone is the NOT the way to go. So to that end, I’ve had a cleaning company, sold real estate in the traditional way, and for a “flipper”. I broke my ties with him when I saw who deception, and deceit, and laws were broken with disregard.

I have also always enjoyed the markets, and devoured books on Jesse Livermore, Warren Buffett, as well as everything that has to do with technical analysis of the stock market. At the age of 17 I owned my first stocks through mutual funds at the time. A little later, I traded stocks for myself until running into a manager of a trading firm who hired me. I studied on my own and passed the Series 7 and 63 Securities Licenses, and traded a million dollar account for a small boutique firm. My starting date was July 2001, two short months before 9/11.

I bought my first computer in 1997, and it would take until 2004 to realize that not only are there people making money online, but that I could do it as well. My first foray into internet marketing was of course like so many others, Ebay. I sold a few items I had, and noticed how many people where selling information products on there, and selling. I started selling a “how to make money on Craigslist” ebook. I bought an ebook that had resell rights, meaning that I was allowed to resell it, and I did, and did. When I started selling that ebook on Ebay I was only the second person selling “Craigslist” related material on there. At the max there were pages and pages of sellers all competing in this niche. I bought other Craigslist ebooks and packaged them and was selling quite nicely.

I had gotten the Internet Marketing bug. It was one thing to sell something physical, that you had to buy a box, wrap it, buy postage, affix it to the box, schlep it the Post Office, and send it away, and something totally different that someone bought something from you and through the magic of software codes, Paypal would send me money and the buyer would get the link on where to download the product hands free. I was hooked.

I picked up