Recently walking by a trendy neighborhood in upper Manhattan, I noted the website of a small wine shop. This is an area where real estate apartments, co-ops, and condos can easily go into 5 figures. I point this out, because, there IS money in this neighborhood, and people who in all likely hood like to drink wine.
When I checked out this wine shop’s website I noticed that it had very nice graphics, but that was about it. It was one page, saying here I am, call us if you need anything. Here’s what he could do:
- Insert a form to gather his clients emails so he can easily contact them when a certain wine varietal or
favorite vineyard comes in. Use auto responders. - Direct people via signs in store and on receipts to his website to entice email sign ups.
- Hold small wine classes.
- Advertise these classes among other places on Craigslist
- Videotape the wine classes and offer it for sale to your customers.
- Give it away for free.
- Produce a video tasting show. Yes, I know this is being done, but it could be done with a local emphasis, think Long Island wines only, etc. Besides, a wine shop is just an example, fool.
- A California handyman has inserted Youtube videos about repairs he can do. He has gotten a not so small $20,000 job from a lead that came from his handyman blog. The best part is that those were not even his videos. By the way, Google likes Youtube, can you guess why?
- Cross-promote with other types of similar businesses.
- Contact Me for Help. I can help your business get more than with what you already have. I had a hard time coming up with this last one
Nice writing style. I look forward to reading more in the future.
Thanks for the kind words. I had this domain and didn’t want to let it linger any longer. Thought I would put it to work.